How far will you go to secure a pair of sneakers? These brave souls were spotted outside of Ronnie Fieg’s KITH boutique waiting for the release of the KITH X adidas Consortium Tubular Doom, despite frigid temperatures…and a blizzard. With well over a foot of snow accumulating Saturday morning, many local New York businesses closed their doors. Kith eventually followed suit, but not after they took care of loyal customers in line for the Tubular Dooms.
Mixed emotions were expressed in regards to the in-store release. Sneakerheads went to Twitter to address the release but Fieg released the following statement via Social Media:
“The reason we didn’t reschedule is because there were people who traveled
from different states and people who were staying in the city ready for the drop. It wouldn’t be fair to them to change it up. Nobody forced anyone to come to the shop. I don’t like having people waiting in the cold to buy shoes, I don’t get off on that. If I would have had a full staff this morning, I would have set up the line in the shop but we were undermanned and we did everything we could. Before you say, “fuck this guy” just remember I’ve been doing this for 20 years and I already know the right and wrong things to do.”
Negative criticism in response to “camping out” for sneakers is prevelant outside of sneaker culture. Many question the reasoning behind standing in line for a pair of sneakers or sitting in front of a computer at the crack of dawn to catch an online release. Take a dive into sneaker culture and you will discover that there are so many factors that affect what I call “the release factor.” Why would anyone sleep in a tent…just for the chance to buy a pair of $650.00 Just Don X Jordan 2 sneakers let alone pay that much for some kicks? For some it’s the love of the culture and for others…its for money. Stay tuned as we will further discuss this ongoing struggle within the culture itself.
To be continued…