Concepts and New Balance a familiar pairing when it comes to collaborative projects are set to drop another exclusive release. Their next project is the first of several Concepts x New Balance MADE collaborations for 2017 which will feature premium quality and crafted silhouettes with luxury-inspired stories. Inspired by royalty, the first release is the New Balance 990v2 “Tyrian”. In ancient times, garments dyed using Tyrian Purple, a hue of purple that was made through extracting a natural purple dye from sea snails, were extremely expensive and reserved for royalty due to the extreme time intensive process of collecting the snails and extracting the dye.
The Concepts x New Balance 990v2 “Tyrian” is constructed of a full purple, premium perforated suede upper. Concepts branded lace aglets, insert and tortoiseshell lace lock finish off the premium detailing. The 990v2 “Tyrian” is set to drop Friday, March 10th exclusively at Concepts retail locations and on www.cncpts.com at 11am eastern for a suggested retail price of $220.00 USD.