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Concepts and New Balance a familiar pairing when it comes to collaborative projects are set to drop another exclusive release.  Their next project is the first of several Concepts x New Balance MADE collaborations for 2017 which  will feature premium quality and crafted silhouettes with luxury-inspired stories. Inspired by royalty, the first release is the New Balance 990v2 “Tyrian”.  In ancient times, garments dyed using Tyrian Purple, a hue of purple that was made through extracting a natural purple dye from sea snails, were extremely expensive and reserved for royalty due to the extreme time intensive process of collecting the snails and extracting the dye.

The Concepts x New Balance 990v2 “Tyrian” is constructed of a full purple, premium perforated suede upper.  Concepts branded lace aglets, insert and tortoiseshell lace lock finish off the premium detailing. The 990v2 “Tyrian” is set to drop Friday, March 10th exclusively at Concepts retail locations and on at 11am eastern for a suggested retail price of $220.00 USD.

Photos: Concepts

About Maurice

Born and raised in Atlanta, GA, Maurice Smith serves as founder of Sole Obsessed. A connoisseur of the "Sneaker Culture" since his early teen years, Maurice has seen this evolving culture grow into its present status...from the beginning of the world wide web's involvement in the culture(with blogs such as "Nike Park", etc.) and no "camping out" for the social networking based raffles and reliability of the media to increase anticipation of releases. Maurice has pursued his goals of forming a source for not only news within the sneaker culture, but an informative source for everything "pop culture"...